Our Story

Ushiwear the brand was born from a love of screen printing, a passion for design and a zest for life! 
Ushiwear was created in the UK in 2008 from a desire to build a truly British brand. We are inspired by our rich culture and iconic designs both past and present. Our Britishness is not just a gimmick, to be true to our ethos we strive to keep all of our business requirements sourced from within the UK.

Ushi means Ox and the logo is based on an ancient Shamans’ headdress which is over 200 years old.  The headdress when worn by the Shaman was believed to have promoted strength, vitality and a zest for life within the shamans people. This ethos is very important to the Ushi brand as the clothing is created for people who just love to live in it!

What we do

Ushiwear thrives off being British. We work with a top quality British fabric manufacturer and have a small team of creatives to produce a limited number of high quality garments. We purposely print smaller quantities of each design in order to keep our clothing unique and desirable.

Each item of clothing, labelling and bags are hand printed in our own studio in Yorkshire to give it that special hand made touch. The key driving force behind Ushiwear is a passion to create something different. To break away from the norm and to be able to produce products that are desirable, fun and individual.

Meet our Team

Ushiwear/Cupushi are proud to have 11 local staff working with us sharing their creativity and passion towards the success of our business!

Here’s a bit about our staff.

Jilly bio photo

CEO. Over 30 years experience with branding & printing. Big hockey fan. Will be late to her own funeral.

Neil bio photo

COO. Master at excel spreadsheets & loves an Earl Grey tea. He does smile, we promise!

Tom bio photo

Designer. Has always had a passion to be creative. Gym freak through the week. Professional at having ‘one too many

Michelle bio photo

Seamstress. Can perfectly sew any garment together after years of experience. Hands off her wine, you’ve been warned.

El bio photo

Printer/Designer. Fitness fanatic with a passion for DIY. Sucker for a second hand shop!

Patrizia bio photo

Barista/Cook. Italian & proud. Loves writing and teaching languages. Can usually hear her complaining about the English weather.

joanne bio photo

Barista/Cook. Makes a mean chocolate orange sponge cake. Spends her spare time drinking her favourite Gin & petting dogs.

Amelia bio photo

Barista. Addicted to Nutella and an expert at napping.