Our Story

Ushiwear the brand was born from a love of screen printing, a passion for design and a zest for life! 
Ushiwear was created in the UK in 2008 from a desire to build a truly British brand. We are inspired by our rich culture and iconic designs both past and present. Our Britishness is not just a gimmick, to be true to our ethos we strive to keep all of our business requirements sourced from within the UK.

Ushi means Ox and the logo is based on an ancient Shamans’ headdress which is over 200 years old.  The headdress when worn by the Shaman was believed to have promoted strength, vitality and a zest for life within the shamans people. This ethos is very important to the Ushi brand as the clothing is created for people who just love to live in it!


Here at Ushiwear we’re made up of a team of 6 creatives all working in-house specialising in our own area of expertise, but being a small team means everyone has to lend a hand to one another. The fabrics we use have been carefully sourced to ensure we have only the best, and that we do. We work along side a British jersey manufacturer who produces the highest quality fabrics which is then shipped to our studio for us to work our magic on. We also work with UK based companies who help us find ethically sourced, GOTS (global organic textile standard) approved suppliers. Due to over 75% of our products being designed & handmade right here in-house, we’re proud to produce small limited runs of each product. This doesn’t only keep the standard high but is much kinder to the environment. The key driving force behind Ushiwear is to create something different, to break away from the norm and produce long lasting garments.


Meet our Team

Ushiwear/Cupushi are proud to have 11 local staff working with us sharing their creativity and passion towards the success of our business!

Here’s a bit about our staff.

Jilly bio photo

CEO. Over 30 years experience with branding & printing. Big hockey fan. Will be late to her own funeral.

Neil bio photo

COO. Master at excel spreadsheets & loves an Earl Grey tea. He does smile, we promise!

joanne bio photo

Barista/Cook. Makes a mean chocolate orange sponge cake. Spends her spare time drinking her favourite Gin & petting dogs.