Mirfield-based fashion brand Ushiwear has continued to see an increase in its web traffic and sales after being chosen to feature as a case study for Google’s latest training programme, The Digital Garage.
With increased pressure on businesses to have a strong online presence Google has rolled out an impressive initiative to support in excess of 250,000 companies strengthen their digital offering and Ushiwear has been one of the first to benefit.
Resulting in a significant increasing in web traffic, as well as a knock on effect on sales from customers both in the UK and abroad, the company’s founders – husband and wife Neil and Jilly – attended the one of the Digital Garage pilot sessions which took place in Leeds in March.
Now, less than nine months on the duo have reported a 50% increase in turnover.
Peter Barron, Google UK vice president for communications, said: “Google has committed to the initiative because the growth engine provides free training on digital skills to equip owners and professionals with the ability to develop online presence through their website, social media and advertising.”
So successful has the training been for Ushiwear, they were invited to attend the internet giant’s official launch in Glasgow last month to speak to other small businesses about the benefits of taking part.
Ushiwear co-founder Neil Kapusi said: “It’s been great for us to understand the basics of developing our website and because of that Google approached us to see if we would be prepared to act as a case study.”
“We are thrilled to represent Google and inspire other business owners who – like us – need to learn crucial skills for the digital age.”
According to Google More than 90% of jobs will require digital literacy in the near future and small companies grow twice as fast when they have a strong web presence, so it is crucial that both employers and employees keep up to date with the opportunities presented by online technology.
Feedback from previous successes in other cities including Glasgow, Birmingham and Newcastle shows that 88% of businesses that have attended a training session have changed the way they run or promote their business online. 68% of businesses surveyed said they’ve seen positive results after undergoing the free training by Google – in either increased sales, bookings, web traffic or social media following.
Ushiwear was born from the imagination of Yorkshire designer Jilly Kapusi who – with the support of husband Neil – officially launched the Brilliantly British brand back in 2008. All clothing, labels, tags and packaging are printed by hand in their retail store in Mirfield.