Introducing the Ushiwear Cycle Jacket

 

With the Tour de France just over we thought this would be the perfect time to talk about our own love of outdoor activities, AND to introduce one of our newest items of clothing to our range… the Ushiwear Cycle Jacket.

Ushiwear silver jacket flash on

The Tour de France, a mammoth month-long race that has nine flat stages, one hilly stage, nine mountain stages, two individual time trial stages and only two rest days, it’s only been two years since the  route went through our very own Yorkshire.

It brought with it a fantastic atmosphere and so much support from everyone across the region but, more the point, it got everyone fired up about going cycling.

You may know by now that my family and I love the outdoors and being active. Our original Ushiwear print hung in our studio says just that, with the slogan:  ‘bike, hike, surf, sail, ride and ski’.

It is, in part, what inspired us to start the brand; and it’s what inspires us to make sure that our clothing is just right for other active people like us that just want to be comfortable whilst looking great.

Fast forward a few years and we’re delighted to launch our very first sports jacket which is made from wholly reflective material. The objective? To keep you safe and visible when our on your bike, but to look really striking too.

The material is also light and breathable to keep you dry and cool in all weathers, and there’s plenty of storage space to keep your phone, keys etc close at hand.

And whilst cycling is front of mind, don’t be fooled by its name. Our new jacket can be worn for loads of different activities and occasions; from hiking to festivals, walking across the Dales to hanging out with friends! Whatever floats your boat, really.

Ushiwear silver jacket lifestyle shot

We hope you love it – the race and the jacket, that is – as much as we do! it’s available here or in our Mirfield store.

Love Jilly x