The Ushi story – a brand destined for greatness.

Built on a belief of quality and individuality, Ushiwear was born from the imagination of Yorkshire designer Jilly Kapusi (Kap-Ushi) who – with the support of husband Neil – officially launched the Brilliantly British brand back in 2008.

Ushi.
Wear different.

Inspired by her own family’s love of the outdoors, the former blue-chip design executive set about creating a durable range of unique clothing. Combining comfort with style, and exclusivity with accessibility.

Keeping it in the family.

To this day the couple’s two young sons continue to be the brand’s primary product samplers – often testing the items to the extremes as they kayak, bike and water-ski their way through their youth.

Born in Yorkshire.

Reflective of its Yorkshire roots, the Ushiwear range is distinctive in its laidback look; with all of the products designed and hand printed in the UK, with all of the clothing, labels, tags and packaging printed in the Ushiwear store in Mirfield.

To find out more about the history of Ushiwear take a look at our blog here.

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